AnnzoSEO: As marketing manager leave no stone unturned in his
quest for a wider range of business and visibility. Local search optimization
can bring local traffic to your site like any other Internet marketing
strategies.
To improve the effectiveness of marketing, local search,
do not forget about the power of your business address for you. The following
simple but effective techniques you can use your business address and enhance
your local search:
1. Add your address to company directories.
Directories companies are online Yellow Pages. Getting
your company's name and, most importantly, address, listed in these directories
will convert your address in the relevant content. Search engines spider the
Web constantly, and when they reach the directory companies, where they are
listed, it will draw attention to your business address. Keep submitting your
address, particularly to directories of reputable companies. The repeated
mention of your address in connection with your business name will tell the
search engines that this is essential for your business. At a time when local
search is done using the address or location of the company will be listed at
the top of the search engine results pages.
Keep your address Convention consistent. If you have
already submitted on the directory business using the word "Alley"
address, use this in subsequent submissions. Using this shortened version of
the word (i.e., the "Ave") in future submissions to one absolute
submission address consistently negates the associated with the company.
2. Place your address in strategic locations in the site.
Optimize your site for local search through strategic
placement of your business address on their websites. Here are some examples of
place address:
a. the "about us" page. Include the location of
the company's about us and your site, and the history of the company, which is
about your company.
b. the "contact us" page. Along with their
phone numbers and e-mail addresses, do not forget to put your business address
on this page.
c. shoe or blog sidebar. This ensures that your business
address is visible on all the pages users visit, and each time the search
engines spider and index your site.
d. Google Map widget. Enter your business address in
Google Maps, ensuring that business location is visible on a map of and embed
HTML code on your website.
For example, HTML code snippets. Place HTML code snippets
in Web pages to inform the search engines that the Group of words is your
address.
Including your address on any website is your goal, but
be careful not to violate the rules engine, how to do it. Avoid keyword
stuffing and ambiguous addresses to enhance the performance of local search.
3. Ask customers to review your listing.
Customers can do their part in your local search
optimization by providing a review on a site in business and Search directory.
Tell them outright that were listed in the catalogues and that to appreciate
their providing relevant feedback about your company. Search engines consider
client Reviews as content associated with the site.
These simple strategies are easy to implement, but
durable benefits. And when them integrate into your overall marketing plan,
effectively guarantee improve the performance of local search and open up your
business to more online visibility.
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