Annzo Corporation: Local Search engine optimization is very
important for you success and prosperity of business, if you tend to ignore the
value of online marketing worlds then you are going to end up in drain. Penguin
and Panda update had a very firm effect on Local SEO strategies and these
updates affected many websites, both positively and negatively. If your domain suffered
the latter, do not worry because it is not yet the end of the world. You can
regain the former glory of your website by focusing on clever SEO techniques
approved by Google. There are several strategies that can be taken under
consideration in order to run ahead and win the lead.
1. Find the appropriate keywords for your business
If you have been into local SEO
for some time now, you may be aware of the fact that keywords play a major role
in the overall rank of your website on search engine results pages (SERPs). But
simply cramming them into your articles won’t be reliable. You have to look for
the ideal niche keywords for your business to boost traffic. First, set a
parameter for your business then find a set of keywords that fall within those
parameters. Second, use Google AdWords and look for search queries under your
niche. This will help you find particular terms that you might not have thought
of previously. Narrow down the key terms by identifying which ones are utilize
by users the most when making searches. You may now use these, and the
synonyms, to write compelling articles for your readers.
2. Be part of the list in Google Places
This is a location-based search
results directory that shows you a map of a region, city, or town based on your
query.When your website is listed under this directory, it will bolster the
visibility of your domain, thereby inviting more visitors to check out what you
are offering. This will also increase your rankings in local search results.How
to do this?Just access your business’ Gmail account, head to the Google Places
listings, and fill in the necessary information for your company, including a
complete address and a brief description of your firm.You can also add specific
“Categories” to your listing. Just make sure that it is relevant to your
business niche; otherwise, Google will penalize you for that.
3. Include photos in your posts
Content does not only refer to
the published posts you have there. It also encompasses the photos, videos, and
podcasts you include in your articles. And take note, these information are
also crawled by search engine algorithms, which means that you have to
carefully choose what you include in your media files. And what’s great about
them is that they attract more viewers to your site. Face it, blocks of texts
can be boring (if not tiresome) if there are no interesting and entertaining
photos that accompany them. To do this effectively, use pictures to emphasize
points or to showcase a new product or service. Be creative as much as you can.
4. Invite clients to review your products or services
- How exactly do you know your
clients are happy or satisfied?
Simple! By receiving feedback and
recommendations from them because when you introduce a new line of products
into the market, your first job is to assess how the public accepts it, whether
positively or negatively. This is also the case when you have a business
website or blog. You have to provide a way for your clients to give feedback to
you so you can accommodate their suggestions. This will not only help build
your online reputation but also boost its position in local searches as well.
Just pay attention to how you allow your clients to give reviews. Giving them a
two-page sheet to fill up is not a good idea. So make sure that your survey or
review sheet is interactive and fun. Local SEO is really
simple. Your website can earn quality traffic by focusing on the needs of your
visitors coupled with subtle optimization techniques.
Annzo Corporation is a Toronto based White Hat SEO (Search Engine Optimization) Company. Our SEO Experts provide Guaranteed Google top 10 ranking results to World Wide Clients. Annzo Corporation also provides local search optimization & Google Maps Listing services to clients all over USA & Canada. Our local SEO experts will bring our clients to the first page of Google.
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