Annzo Corporation: If like many firms, your business operates both
online and offline you will have a locality that needs just as much of your
attention as your website does. When it comes to your local SEO, your site
needs to cover local keywords and incorporate a few off-page strategies to take
best advantage of local search. Having a plan for negative reviews should be a
part of your overarching strategy. There are SEO strategies that take local business
into account. In fact, smart businesses keep an eye on local search while they
plot out their main search engine optimization. This is helpful for businesses
for which local search is just as important as general search.
Local search is growing in strength
over time. There once was a time when any search would turn out the best
results across the globe. The search engines swiftly realized that someone in the
Canada will be more satisfied with Canada-focused results, and altered their
strategy. In the last few years, the search engines have been narrowing down
results according to a user’s locality, and in today’s search many keywords
will turn up a local listing before more general results. This is important for
any business to keep in mind, as these subtle changes can see a healthy ranking
being overtaken by more localized results. For businesses with a local focus,
the approach to local search needs to have two angles. The first is, of course,
to land highest in the local rankings for your main keywords. This can be
achieved with the same methods as your regular on-page SEO techniques. The
second is in nurturing and maintaining the reviews featured across the net,
particularly in Google’s Local Search review section.
Unlike most traditional forms of
review, the local reviews around today are mostly anonymous and you will have
no idea that a review is on the way. The positive side is that these reviews
tend to be trusted by the average user and they will augment your off-page SEO
work. Furthermore, your business will sometimes have a chance to reply, which
comes in handy for negative reviews. Negative reviews are a sad fact for every
business. In the SEO community they are seen as a positive thing, despite the
fact that they can put users off. Of course, a negative review has to be
countered, either with a balancing positive review or with a reply. Where
replies are possible, they should be taken advantage of. Your answer should be
polite and understanding; it should address the complaint and should invite the
reviewer to contact you.
Positive reviews are a boon for a
business, but no business can afford to wait for them. You can encourage your
users to review with incentives or hold a promotion to get positive reviews
started. Your SEO consultant should have their own strategies for fostering
positive reviews, and you can talk to our experts at SEO Consult for more
ideas. With a little help, planning and luck, reviews will stream in.
Annzo Corporation is a Toronto based White Hat SEO (Search Engine Optimization) Company. Our SEO Experts provide Guaranteed Google top 10 ranking results to World Wide Clients. Annzo Corporation also provides local search optimization & Google Maps Listing services to clients all over USA & Canada. Our local SEO experts will bring our clients to the first page of Google.
No comments:
Post a Comment